Finds like these usually reside in my Tumblr, the RSS feed for which is to the right of this post. This, however, is too good not to give some additional light to.

Just about everything about this video is amazing. From the quality of video itself to the fact that this brand gets the value of producing videos that make me want the product. As with my BMW Films post, I applaud Asics for coming out with a creative way to make consumers sit down and learn more about the brand and its values.

Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.